Hello members,


As part of a marketing research project for college, I have chosen to develop a marketing plan for the Porsche 911 and would like to get some first hand information from actual Porsche 911 owners based on the short following survey questionnaire. If you could please state the number of the question and your response, I would greatly appreciate your feedback.

1. Before purchasing your Porsche, what was the one other vehicle manufacturer that seemed to strike your interest compared with Porsche?


2. How many other Porsche vehicles do you currently own?[/b]
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3. Please rank the following in order (1 being most effective, 5 being least effective) you feel Porsche tends to reach its target market most effectively?

TV
Internet
Billboards
Word of mouth
Magazine


4. For U.S. owners - where is your primary residence located?

Midwest
Central
Southeast
Northeast
Southwest
Northwest

5. What is your profession?

Health-care industry
Executive
Sales
Business owner/partner
Marketing/Advertising
Automotive
Law/Legal
Retired
Student
Other

6. What do you enjoy doing in your free time?

Traveling
Driving/Racing
Sports/Fitness
Other

7. Please rank the following in order (1 being the highest, 5 being lowest) the reason you decided to purchase your Porsche?

Style
Performance
Practicality
Price/Value
Other

8. Within what time frame (number of months) do you feel you will purchase your next Porsche?[/b]
[/b]
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Thank you for your time,

Jordan