These are just a few examples of how promotional products can be used. Ultimately, you will have to consider a few elements to figure out which items are right for your company. Think about your budget first, because this is most important. Then, think about the occasion or intended use. If you’re handing out promotional items to everyone who walks in the door, you won’t want to offer high-end or expensive products unless you are a high-end business that needs to set the tone. Consider clothing and more expensive promotional products for gifts with purchases or as a thank-you for doing business with a customer, while using less expensive items for general promotion and to attract new business.